Resources Library by ANA

The mail on Sunday

The object of this paper is to tell the story of the launch of The Mail on Sunday and how it nearly came to disaster; was relaunched and how it arrived in the position in which we currently find it which is the fastest growing newspaper in Fleet...

Catalogue: Seminar 1983: Publishing A Better Product

Author: Mike A. Newman

November 23, 1983

The international newspaper

In the Spring of 1981, the 1980 European research programme was adapted and used in South East Asia. The main objective of this study was to look at the impact of the launch in S.E. Asia and to check that the editorial content of the newspaper was...

Catalogue: Seminar 1983: Publishing A Better Product

Authors: David S. Mitchell, Barbara R. Lewis

November 23, 1983

Assessing new product opportunities in international markets

This paper reviews some methods for assessing foreign product opportunities and presents a sample case (introducing a North American beer in Europe) of international market choice. The paper shows that by following a methodological approach the firm...

Catalogue: Seminar 1983: New Product Development

Author: Nicolas Papadopoulos

November 2, 1983

New product sales forecasting recent bases model experiences in Europe and in the United States

This paper shows that a standardised concept/in-home use test, if properly designed, executed and interpreted, can provide a very accurate data base for forecasting new product sales volume and its sales components. To reduce the risk of introducing...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen

Company: Burke, Inc.

June 15, 1982

From product development to product launch

While there is an extensive literature which deals with the subject of new product development, very little reference is made to the launch or commercialisation phase. Similarly, most texts on marketing management appear to assume that products are...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Michael J. Baker

October 1, 1981

Profitably using research to identify, develop and launch a new product

The joint paper is given by the then European Marketing Manager of a major brewery company together with an Italian Qualitative Research Consultant who has worked closely with this client over a period of several years. The paper describes the...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Michael G. Vineall, Clara Origlia

August 23, 1981

An example of sales price fixing for the consumer market based on a dual approach

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: F. Goetz, Jacqueline Carof

Company: GMV Conseil

August 1, 1981

An example of sales price fixing for the consumer market based on a dual approach (French)

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: F. Goetz, Jacqueline Carof

Company: GMV Conseil

August 1, 1981

The launch of the Harmony collection in Italy

This paper shows the possible application to certain publishing sectors of some Market Research methodologies already tested in the Marketing of consumer goods. In this particular case, the Market Research programme carried out before launching the...

Catalogue: Seminar 1981: Publishing in the 1980's

Authors: Guido Colonna, Arnaldo Aisa, Camillo Dagradi

June 15, 1981